Industry trade shows are a valuable marketing tool to introduce potential clients to your products and solutions. That’s why exhibitors spare no effort in making their booth attractive to visitors in order to effectively showcase their company. Throughout the years, we’ve helped many customers make their trade show an overwhelming triumph. Here is how we do it!

Type of booth

Many types of products are available when it comes to outfitting your booth, ranging from portable rollups and banners to custom-built modular solutions. Each client’s unique needs are carefully considered so as to establish the right product for the right budget.

Booth design

Developing a content strategy based on available surfaces and spaces is crucial for garnering attention. We give great thought to where and how each piece of information is presented so that the visitor quickly understands what you’re proposing and wants to learn even more. For example, a cleverly designed beach flag could be strategically placed to guide the visitor to a bigger banner and ultimately to your representatives who have more complete marketing materials, such as sell sheets, brochures or catalogues.

Printed marketing material

Nothing beats timely communication and knowledgeable staff for promoting your company, but having great printed supporting materials comes a close second. When your representatives have clearly designed and attractive documentation, their presentations are sure to impress. What’s more, trade show visitors walk away with helpful documentation that they can consult at a later date.

Booth accessories

While most trade shows offer the rental of booth furniture and it’s better to deal directly with them for bigger items, it might be more cost effective to bring your own accessories, such as lighting, foldable tables, and tablecloths, which can be reused at other events. We will suggest the best plan of action so that you know exactly what to rent and what to bring with you.

Corporate apparel

Branded apparel is yet another way your company can stand out and promote its brand’s unique vision and quality. Ranging from embroidered shirts to jackets to caps or printed T-shirts or work wear, we offer comprehensive and customized options for our varied clientele.

Souvenirs and giveaways

Our goal is to elevate giveaways so that your visitors receive something they truly need – and not just another piece of merchandising. We brainstorm with you to identify original industry-specific items, source out the products that can be branded and take care of the entire production from beginning to end. Clever and useful gifts serve as a constant reminder to your prospects for years to come.

Azura provides detail-oriented and custom-built solutions that highlight your brand and create a unique experience for each booth visitor. Our goal is to introduce your brand to potential customers in the best possible light. Feel free to browse through some of our previous booth designs and let us know what you think!